July 22, 2010 7:03 AM

Florida Panhandle gets creative to lure tourists back after BP oil spill

Florida's Panhandle communities are deploying new strategies to lure back tourists who have steered away from the Gulf Coast following the April 20 Deepwater Horizon oil rig explosion. From organizing big beach-side bashes to tweeting time-stamped photos of tar ball-free beaches, Panhandle businesses are not only thinking about how they can salvage this summer's depressing tourist season, but how to brand themselves for the future.

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