Jeb Bush rolled out a logo -- “Jeb! 2016” -- for the presidential bid he’s expected to unveil Monday in his adopted hometown of Miami.
The red-lettered brand is devoid of the famous Bush family name he is hoping to distance himself from, and hews close to similar signs he used in his three races for governor in Florida.
Bush also released a three-minute video, featuring Floridians touting his tenure as the state’s chief executive.
“The main reason I'm in the situation and the position that I am right now is because Jeb Bush allowed companies like Goya Foods of Florida to grow, to create high paying jobs,” Miguel Manrara says in the video. “I am the perfect representation of the American dream.”
Bush, who is expected to announce at Miami Dade College that he’s running for the Republican presidential nomination, will enter a crowded race that lacks a clear front runner. His video includes a subtle dig at some his rivals, who include a raft of U.S. senators.
“This is what leadership is about, it’s not just about yapping about things,” Bush says in the video. “There are a lot of people talking, and they’re pretty good at it. We need to start fixing things. I said I was going to do these things and I did them, and the result was Florida is a lot better off.”
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