Democratic super PAC plans massive post-convention digital ad blitz
A leading Democratic super PAC is reserving $17 million worth of digital ads in key battleground states to start after the Democratic National Convention in July and run through Election Day in November.
The online ad blitz from Priorities USA is slated for Arizona, Florida, Wisconsin, Michigan, and Pennsylvania — a quintet of swing states that strategists in both parties expect to be at the center of the general election.
Priorities USA has already spent millions of dollars on TV and digital ads opposing President Donald Trump, but the new buy marks the first time the group has made ad reservations for after the Democratic convention in Milwaukee, which is scheduled for mid-July.
“We’re focused on reaching voters where they are spending time, with content that captures their attention and gets to the point: Donald Trump’s failed leadership in office has hurt you,” said Danielle Butterfield, the paid media director for Priorities USA. “We’re committed to delivering that message through the general election, on platforms where voters are increasingly spending more and more time - streaming video, digital radio, and more. These reservations allow us to lock in a portion of our general election plans early, while leaving flexibility on the margins to optimize as the cycle evolves.”
The group said the ads will run on YouTube, VEVO, Univision, digital TV vendors like Roku, and on Pandora and iHeart Radio.
While the Democratic presidential primary between Joe Biden and Bernie Sanders is still ongoing, Priorities USA has thrown its support behind Biden, who holds a likely insurmountable delegate advantage over the Vermont senator and is widely considered within the party as the all-but-certain nominee.
Priorities USA also began running ads in battleground states this week targeting Trump’s response to the coronavirus pandemic.
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