Politics & Government

Will Donald Trump’s brand benefit from presidential run?

Brash developer. Gauche billionare. Failed casino operator. Vain showman.

It’s hard to find a public persona of Donald Trump that has hurt his appeal as a real estate pitchman, particularly in South Florida. But will Trump’s newfound role as right-wing birther prove as attractive?

The question gets more relevant each day as Trump leads the pack of Republican White House contenders, and national political writers increasily treat him as a serious candidate, although others wonder if he’s running to pump up his TV ratings.Any partisan fallout for the Trump brand will reveberate in South Florida, the largest outpost of Trump’s New York-based real estate empire.

“I think it’s been very helpful,’’ Trump said Monday, when The Miami Herald asked how presidential politics might influence condo buyers in Trump buildings. “All they like is winning.’’

Others see politics finally devaluing one of the most famous brands in luxury real estate, as Trump’s attacks on President Barack Obama’s heritage and character sour buyers to the Trump aura.

Read the full story at MiamiHerald.com