Prepaid calling plans luring new customers in Florida

Sales have never been better for MetroPCS. The prepaid cellphone retailer broke records in the first and second quarter of 2010 with new subscribers to its no-contract, monthly flat-rate mobile service.

Once aimed at customers with poor credit or those who rarely used a cellphone, prepaid phones increasingly are drawing customers angered by mobile bills of $100 per month, said Steve Roberts, regional vice president of sales and distribution of MetroPCS's Miami office. Some parents are even buying prepaid phones to teach their teens to limit costs.

What's keeping those customers with MetroPCS and similar services are phones common in the marketplace but new to prepaid customers: feature-rich smartphones.

To keep up with smartphone demand, MetroPCS added a second BlackBerry phone to offerings this summer. A phone that runs on Google's Android operating system is ``on our roadmap,'' Roberts said. The company will be adding 4G wireless speeds to Florida by the end of the year.

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