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Economy

Texas companies plan ahead for 2011 Super Bowl

Scott Nishimura - Fort Worth Star-Telegram

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June 28, 2010 01:22 PM

Delice Lee, owner of DH Homemade Pastries Catering Co., hopes that the Super Bowl will put her year-old catering company "on the map." Its spot on the map now is a kitchen in the back of Shiloh Baptist Church on Fort Worth's north side.

Lee, the volunteer cook at her church for 30 years, is increasingly confident that she'll snag a piece of the Super Bowl pie. A year after she turned her avocation into a retirement business, DH -- the H stands for her husband, Harold, 57, an electrician -- has catered weddings, nonprofit and trade group events, and school district meetings. The church lets her use its kitchen as her operations base.

"We do it all from start to finish," said Lee, who was preparing Friday to cater a 50th wedding anniversary roast beef and turkey dinner later in the evening at the church.

Of her Super Bowl pitch, she said, "I'll even take box lunches out to workers on the grounds. Anywhere I can get in."

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Lee isn't alone. With the Super Bowl coming to Cowboys Stadium in Arlington in February, companies crowded into the National Football League's annual Emerging Business program, designed to give a shot at contracts to woman- and minority-owned businesses like Lee's.

Read the complete story at star-telegram.com

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