Economy

Women-led firms coping better with recession

Challenged by the economic downturn, Rachel Sapoznik knew she had to get creative.

Sapoznik wanted to continue growing revenue at her employee benefits business, but she wasn't willing to cut staff. Instead, she needed to think strategic.

She began looking harder for new customers, selling more products to her existing accounts and creating alliances with other firms who will recommend her services.

''I've done everything in my power to be proactive, to be out there,'' said Sapoznik, CEO of Sapoznik Insurance in North Miami Beach. ``If I had debt, forget it.''

Her strategy is in line with most women leaders in Florida.

A survey released Thursday shows women-led businesses are surviving the recession better than most other businesses, according to Florida International University's Center for Leadership and The Commonwealth Institute South Florida.

Read the complete story at miamiherald.com

  Comments