Paris Hilton wins lawsuit against Hallmark

She may be famous for being famous, but she still has a right to control some uses of her face, name and trademarks.

Paris Hilton and Hallmark Cards Inc. have settled a three-year-old lawsuit in which Hilton sued the company for using her image and trademarked catchphrase, "That's hot," on a greeting card.

Terms of the settlement were not disclosed, but the Hollywood Reporter said Hilton got a "favorable package."

The lawsuit had sought a half-million dollars.

Hallmark spokeswoman Julie O’Dell said Monday the company would not breach confidentiality by commenting further.

The case, involving a “celebutante” whom most people would say gets too much publicity, nonetheless drew the attention of First Amendment scholars who saw it as a classic right-of-publicity case.

Such cases revolve around an individual’s right to the commercial value attached to one’s name, likeness or other form of identification.

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