Do you Ning?

Your business Facebooks. It Tweets. But does it Ning? There are about 300,000 active groups on Ning -- many of them brands and interest groups -- and about 40 million users actively participating in them. If your business has a social media strategy (and there had better be a strategy) you might want to consider setting up a Ning network.

It's a place where you can take any topic and make a social network community for it in less than 10 minutes. I spoke with Ning's chief operating officer, Jason Rosenthal, who says every month there is a 14 percent increase of active Ning networks. There about 2.1 million networks in total, but not all are active. That's about 40,000 new and active networks created a month.

Why take the time to create a whole new network on Ning when you can just make a Facebook Fan page? Tracey Udas, a social media strategist at Excelerated Performance, said Ning gives her business clients more value because you can track more data about members.

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