Peta: California cows not happy

An animal rights group Tuesday renewed its campaign against the "happy cows" promotions by the California Milk Advisory Board.

People for the Ethical Treatment of Animals, in a complaint to the Federal Trade Commission, claimed the Modesto-based board misleads consumers by depicting cows in lush pastures.

The group said the cows live mostly in manure-filled dirt lots and suffer udder infections because of a lack of veterinary care.

If the CMAB is to be believed, cows in the dairy industry are free to kick up their heels in rolling green fields with a handful of their peers," said Tracy Reiman, executive vice president of the Virginia-based group, in a news release.

"The truth is that conditions commonly found on California's factory dairy farms have been scientifically proven to cause cows extreme physical pain and mental distress."

A spokeswoman for the board said she could not comment because she had not seen the complaint.

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