North Carolina banning plastic bottles in landfills come Oct 1.

Public service announcements, fliers, and corporate-gift cards are all aimed at getting N.C. households to comply with a state law kicking in Thursday that bans plastic bottles from landfills.

But don't look for the trash cops if soda bottles end up in your garbage cans.

"That's not the spirit of the law," said Scott Mouw, the state's recycling director. "Clearly, this is more of a law of spirit or intent, everyone recognizing the positive reasons to recycle."

State enforcement efforts will be targeted at haulers who show up at landfills with loads of banned material. Most local governments don't have the power or the interest in dogging residents who don't recycle.

Charlotte's Solid Waste Services department does not conduct enforcement, spokeswoman Brandi Williams said. "It's a state law, so it is on them to enforce it," Williams said.

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