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Lowe's Motor Speedway may revert to old name: Charlotte

It appears a name change is coming for what is now known as Lowe's Motor Speedway.

According to a story in SportsBusiness Journal, Lowe's has decided to end its deal as the track’s title sponsor after the agreement expires at the end of 2009.

It doesn't necessarily mean the home improvement retailer is ending its longtime connection with the speedway, only that is likely to restructure its sponsorship agreement, dropping its name on the track.

That could lead to the track returning to its original name: Charlotte Motor Speedway.

"The talks are still going on and I can't really speculate about what might remain or about what our sponsorship might look like," said Chris Ahearn, vice president for public relations at Lowe's, which is based in Mooresville, N.C.

Read more at CharlotteObserver.com

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