With President Barack Obama's environmentally friendly administration in place and every major automaker promising to build alternative-powered vehicles, it would seem that the day of clean automobiles may be close at hand.
Dale Long and Scott O'Neal certainly believe that the transportation world is on the precipice of monumental change, and they hope to be in a position to profit from it.
Long and O'Neal, with initial backing from a handful of other investors, have formed Evcarco (for environmental car company) to develop a chain of dealerships that would specialize in the sales of new and used green vehicles.
They're forging ahead in the midst of the worst economic downturn in decades, trying to raise private capital and preparing for an initial public stock offering.
"We think now is a good time to put in a dealership and brand it," Long said. "There's a lot happening in the environmental community right now that gives this a good chance to happen."
Long and O'Neal, veterans of the fierce competition of Dallas-Fort Worth auto dealerships, say they know what they are up against and are taking it one careful step at a time.
"We know the obstacles. We know what we're up against," Long said.
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