Utility rates customers on energy consumption

Is the home greener on the other side of the fence? The Sacramento Municipal Utility District wants its customers to know, figuring they'll likely conserve more electricity to keep up with the Joneses, or strive to do one better than them.

In the nation's first experiment of its kind, SMUD has 35,000 randomly selected customers receiving a monthly "home electricity report" with bar graphs comparing their consumption with the neighborhood average.

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