Cruise line searches for ways to trim massive fuel bill

The average consumer can trim back on road trips and turn up the thermostat a few degrees to conserve energy. But imagine tackling energy management for a company with a projected 2008 fuel bill of $772 million.

Clobbered by soaring fuel costs, Miami-based Royal Caribbean Cruises has brought in a vice president of energy management, tasked with scouting the company for ways to save energy and spend less for it.

''You can't have an impact without this jumping to the top of the agenda,'' said Patrick Sinclair, whom Royal Caribbean hired this spring to do the job.

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