White House

July 25, 2013

Obamacare enrollment efforts, and message wars, heat up

Amid a resurgent effort by critics to attack the new health care law, the Obama administration and its allies are focusing on getting millions of Americans enrolled in coverage next year and making sure the new state health insurance exchanges will be ready for open enrollment in October. But convincing a skeptical public to heed the Affordable Care Act’s “individual mandate” will be a major challenge when the bulk of the health care overhaul is fully implemented next year.

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