A political action committee formed to encourage Joe Biden to get into the presidential race is releasing its first national TV ad, calling on the vice president to seek the Democratic presidential nomination.
The 90-second ad by Draft Biden is titled “My Redemption,” and focuses on what the super PAC says is “the strength of character that the Vice President developed enduring personal tragedy and sacrifice.”
It features photos of Biden and his voice delivering Yale University’s commencement address and talking about the death of his wife and daughter: “The incredible bond I have with my children is the gift I’m not sure I would have had, had I not been through what I went through,” he says. “But by focusing on my sons, I found my redemption. Many people have gone through things like that.”
It ends with the words, “Joe, run” on the screen.
Draft Biden says the ad, which will run on national cable with a six-figure buy, was produced by Mark Putnam, a former media consultant for President Barack Obama, who worked on Biden’s first presidential campaign in 1987.
The ad comes as Biden mulls a bid for the presidency with a public and private schedule that has fed the speculation. Some reports have suggested he could announce a run as soon as this weekend – before the first Democratic primary.
Talk of a third Biden run for the presidency has grown since August when New York Times columnist Maureen Dowd reported that the former Delaware senator’s son, Beau, who died of brain cancer in May, had, in his final days, urged his father to run for the White House. Biden’s office on Tuesday criticized a Politico report that said it was Biden who leaked the conversations to Dowd as a way of advancing his presidential ambitions.
Delaware’s The News Journal said a Biden spokesperson called the story “offensive.”