For a couple years now, EMILY’s List, a group that helps Democratic women who support abortion rights, has been running an effort called Madam President to help propel a woman into the White House.
It never was just about Hillary Clinton, though the group didn’t seem to mind too much when people thought it was. But now, let there be no confusion, EMILY’s List, has set its sights on supporting Clinton.
EMILY’s List is launching an independent expenditure, the largest in it’s 30-year history, focused entirely on her.
“At EMILY’s List, there is nothing we want more than to shatter the highest glass ceiling and see that a woman is finally elected as president of the United States,” Executive director Denise Feriozzi wrote in a memo to donors. “EMILY’s List has been working for 30 years to lay the groundwork for this moment. Our research consistently shows that Americans are ready for a woman president, and most importantly, ready for a fighter for women and families – and we have that in Hillary Clinton.”
The group expects to raise millions of dollars to persuade and turn out female voters in targeted states through polling, message testing, targeting and voter outreach including television ads and a digital campaign.