Former Massachusetts Senator Scott Brown, center, leaves the ball room at the Republican Leadership Conference after announcing plans to form an exploratory committee to enter New Hampshire's U.S. Senate race against Democratic Sen. Jeanne Shaheen,, Friday, March 14, 2014 in Nashua, N.H.
Former Massachusetts Senator Scott Brown, center, leaves the ball room at the Republican Leadership Conference after announcing plans to form an exploratory committee to enter New Hampshire's U.S. Senate race against Democratic Sen. Jeanne Shaheen,, Friday, March 14, 2014 in Nashua, N.H. AP
Former Massachusetts Senator Scott Brown, center, leaves the ball room at the Republican Leadership Conference after announcing plans to form an exploratory committee to enter New Hampshire's U.S. Senate race against Democratic Sen. Jeanne Shaheen,, Friday, March 14, 2014 in Nashua, N.H. AP

To win or not to win: Campaigns can hang on a few words

May 23, 2014 9:44 AM

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