Congress

February 25, 2014 4:54 PM

The Ted Cruz Effect: Political Gold?

Ted Cruz is not on the March 4 primary ballot. But his likeness is all over TV and in campaign materials, as a slew of Republican candidates on the primary ballot are using his words and — in rare occasions — his endorsement to reach out to voters. This year, having Cruz weigh in any way possible “is political gold,” said Mark P. Jones, a political science professor at Rice University in Houston.

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