First, there was the controversial Time magazine cover that showed a woman's leg crushing a tiny man with the headline Can Anyone Stop Hillary?
Now, the New York Times is out with this cover about Hillary Clinton featuring a story called Planet Hillary and an illustration that shows her as a disembodied head made into a planet.
The story, naturally, is about the people in Clinton's orbit and the gravitational pull of the former secretary of state, senator and first lady.
But forget the article for a minute. It's the cover that's making waves.
Everyone is trying to figure out what the illustration says about Clinton, the potential Democratic frontrunner for president, or maybe our society.
The whole thing, as the Huffington Post put it, is "FREAKING US OUT."
It has been called "faceplanetball" to "very bizarre" to "a legitimate dadaist masterpiece" to "…Um." Buzzfeed has even posted a list of the 17 things the cover looks like.
The Atlantic sat down with Arem Duplessis, NYT's magazine's design director, who explained how the cover came to be.
Clinton, 66, said recently that she hadn’t made up her mind about running. She expects to decide later this year.