Politics & Government

August 1, 2008 5:41 PM

Small study suggests McCain ads lampooning Obama could hurt

John McCain's ad that likens Barack Obama to Britney Spears and Paris Hilton engendered negative responses from viewers, a study of 320 people found. But it also caused a small percentage to move from favoring Obama to undecided. McCain unveiled another ad Friday, this time comparing Obama to Moses parting the Red Sea and lampooning him as "The One."

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