Trespassing on turf that favors Republican John McCain, Barack Obama plans to sweep Friday into Florida and 17 other states with his first television ad of the general-election campaign.
The Obama campaign declined to pinpoint the statewide ad's cost but confirmed that it will run in South Florida's expensive media market. In addition to toss-up states such as Florida, Ohio, and Pennsylvania, it will air in Republican-leaning Alaska, North Carolina, and Georgia.
''This is the latest evidence of our commitment to expanding the traditional playing field,'' said Obama spokesman Josh Earnest.
Obama's unprecedented fundraising prowess allows him to take some risks, said campaign-advertising analyst Evan Tracey, of TNS Media Intelligence/CMAG.
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