February 4, 2014 5:25 PM

Blowup over Scarlett Johansson’s Super Bowl ad highlights Israel boycott movement

Twenty-eight-year-old Saida Roma has worked for four years at the SodaStream factory in the Israeli settlement of Mishor Adumim, 20 minutes east of Jerusalem, checking metal discs that go into the valves of the home carbonating machines that are built here. She says the pay and conditions are good.

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