August 9, 2012 12:00 AM

Nations use Olympic Games to promote more than just sports

While the athletes have been competing for medals at the London Olympics, their countries have been duking it out in a different type of games. Think of it as the Branding Olympics, with the competitors being more than 40 national hospitality houses set up across London to host VIPs and medalists, welcome visitors and showcase what the countries have to offer.

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