September 16, 2013

More media consumers are cutting the cable cord

The vast majority of Americans – 95 percent – still watch television using traditional cable or satellite options, according to Nielsen. But the number of households that choose to opt out of cable or satellite TV is on the rise, from 2 million in 2007 to 5 million in 2013, Nielsen’s data show. Rapid advances in streaming technology and faster broadband speeds make the transition easier than ever for those looking to “cut the cord.”

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