This image made from video provided by Maker's Mark Distillery Inc., shows a bottle of Maker's Mark in an advertisement.
This image made from video provided by Maker's Mark Distillery Inc., shows a bottle of Maker's Mark in an advertisement. ASSOCIATED PRESS
This image made from video provided by Maker's Mark Distillery Inc., shows a bottle of Maker's Mark in an advertisement. ASSOCIATED PRESS

Maker’s Mark missed the mark with consumers, backpedals to protect brand

February 19, 2013 07:14 AM

UPDATED February 19, 2013 07:23 AM