This image made from video provided by Maker's Mark Distillery Inc., shows a bottle of Maker's Mark in an advertisement.
This image made from video provided by Maker's Mark Distillery Inc., shows a bottle of Maker's Mark in an advertisement. ASSOCIATED PRESS
This image made from video provided by Maker's Mark Distillery Inc., shows a bottle of Maker's Mark in an advertisement. ASSOCIATED PRESS

Economy

February 19, 2013 7:14 AM

Maker’s Mark missed the mark with consumers, backpedals to protect brand

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