An effort to "go greener" at Hallmark Cards is turning envelope scraps from the company's Topeka manufacturing plant into a new Laugh Responsibly line of cards.
The company has long printed some cards on recycled paper, but the humor card line, appearing exclusively in Wal-Mart stores, is Hallmark’s first foray into “closed loop” recycling.
“We looked for what out of our own manufacturing process we could recycle into stock and ended up focusing on our envelope production,” said Linda Odell, a company spokeswoman.
The process presents challenges to Hallmark’s card designers. Envelope scraps come in a variety of colors. Even when mixed with white or off-white scraps, the resulting paper may be color-tinged.
The card line eventually will total 78 designs. Its rollout is planned to be part of Earth Week observations April 18-24, but a few designs are available at Wal-Mart.
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