Economy

March 5, 2010

Marketing to gays and lesbians is good business, say companies

Companies are seeing the economic advantage of aiming sales pitches to gay and lesbian customers. Despite the tepid economy, thousands of gay men and women are expected this week in Miami Beach for the National Gay and Lesbian Task Force's annual Winter Party Festival fundraiser. Many major U.S. businesses are continuing to court the market. Task Force/Winter Party sponsors now include American Airlines, Hewlett-Packard, Best Buy and Showtime Networks.

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