Economy

February 19, 2009 6:44 AM

California gift shop owner finding sales tougher in recession

Amid an entrenched recession and coming off one of the worst holiday shopping seasons in years, Sacramento gift shop operators say the nature of their business is shifting. Customers are more discriminating and cost-conscious. Vendors who once drove a hard bargain are more willing to deal on price and less hard-line on the minimum number of items required per order.

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