Democratic presidential hopeful Hillary Clinton will begin airing her first two TV ads Tuesday in the early nominating states of Iowa and New Hampshire.
The ads are part of an initial five-week, $1 million ad buy in each state in addition to digital advertising. In New Hampshire, the ads will run statewide. In Iowa, the ads will air in the state’s two largest media markets – Des Moines and Cedar Rapids.
They are designed to counter $34 million in air time that has been spent or reserved in the four early states - Iowa, New Hampshire, South Carolina and Nevada - by Republican presidential candidates and their supporting super political action committees.
“We’re going to make sure everyone knows who Hillary Clinton really is – who she fights for and what has motivated her lifelong commitment to children and families,” Clinton Campaign Manager Robby Mook said. “Since Day One, we’ve planned for a competitive primary with Hillary herself working to earn every vote and, ultimately, the nomination. This is the natural next step.”
Both 60-second positive ographicbial ads – “Dorothy” and “Family Strong”– aim to portray Clinton as a ‘fighter’ for families, according to the campaign.
The first ad, “Dorothy,” tells the story of Clinton’s mother whose tough childhood showed Clinton that every child – and every family – needs a champion.
The second, “Family Strong,” documents Clinton’s attempt to work for families from the Children’s Defense Fund and school reform in Arkansas, to health care for kids as first lady and support for 9/11 workers.