March 15, 2010 1:24 PM

Look for the Census forms in your mailboxes

On Halloween, children in the small suburban city of West Park in Florida's Broward County got candy wrapped in the 2010 Census logo. Major national nonprofits, such as the U.S. Chamber of Commerce and United Way, have joined in. So have retailers like Walgreens and Target, which is printing the Census logo on its shopping bags. In a multimedia-saturated age, Census officials and boosters call the publicity campaign vital to the decennial headcount's success.

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