Call it the boomerang campaign.
With electronic ads at Fresno Yosemite International Airport, a Web page and social networking efforts, officials are targeting young professionals who departed from the Valley and may -- now that the unemployment market has cooled -- be willing to return for the right job.
Though unemployment rates are high in the Valley, employers here say they still need educated professionals in many fields. The recession, along with family ties, may provide an incentive for some who left to return.
Along with new ideas, so-called boomerangs "also come back with a renewed interest and passion for the area," said Mike Dozier, chief operations officer of the Office of Community and Economic Development at California State University, Fresno.