Sandra Henderson has shopped for groceries at Raley's for 30 years. So what was she doing wheeling a cart into the West Sacramento Wal-Mart Supercenter on Tuesday?
"It's the economy," she said.
Wal-Mart's giant discount stores posted by far the biggest gain in market share of any grocery chain in the four-county capital region through the first half of the year, according to new data from Trade Dimensions Inc., a market research firm.
Meanwhile, West Sacramento-based Raley's, the region's largest supermarket chain, continued to bleed business, according to the report.
Nationwide, conventional supermarkets are losing shoppers to big discounters – a trend that has accelerated as the economy flags and more shoppers feel worried about their financial future.
Raley's might have very high customer satisfaction, but people still might not come back because they're hedging against (financial) risk," said Ashwin Aravindakshan, a University of California, Davis, professor of marketing.
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