South Carolina's top tourism agency has canceled an overseas advertising campaign targeting gay tourists.
The campaign, tied to gay pride week celebrations in London, included ads that proclaimed "South Carolina is so gay." A handful of other U.S. destinations joined the campaign, including Atlanta, Boston and New Orleans.
After learning last week the state had agreed to spend tax money on the campaign — and spurred by a post on The Palmetto Scoop blog — the Department of Parks, Recreation and Tourism said Thursday it would not pay the tour operator.
Parks, Recreation and Tourism director Chad Prosser said an agency advertising manager signed off on the contract, proposed by the agency’s London advertising contractor.
The agency will not pay the roughly $4,942 fee to take part in the campaign.
Read the full story at thestate.com.