Someone at the White House thinks this is a gouda idea.
The Obama administration on Wednesday is hosting what it's calling a virtual "Big Block of Cheese Day," during which time dozens of White House officials will take to social media for a day long "open house' to answers questions from "everyday Americans" in real-time on Twitter, Facebook, Tumblr, Instagram and via Google+ Hangout.
The cheese reference you ask? That apparently goes back to President Andrew Jackson, whom the White House says in 1837 hosted an open house featuring a 1,400-pound block of cheese that sat in the main foyer of the White House.
"This original 'Big Block of Cheese Day' opened the doors of the White House to thousands of citizens to interact with cabinet members and White House staff, – and carve off a slice of the four foot by two foot thick slab of cheddar," the White House said.
Post his State of the Union address, Obama is looking to do the same -- via social media, the White House says. Helping it get the word out, two stars of the TV show, The West Wing.