Florida credit union wants to hire young, hip ‘spokester’

Miami HeraldApril 3, 2013 

Wanted: “Spokester” to connect to young adults via social media and teach them about personal finance.

Responsibilities: Offer financial tips on buying a car, getting a mortgage, applying for a credit card, budgeting finances and more.

Compensation: $25,000 plus benefits for one year, a car, computer, camera and other tools for blogging, posting, videoing and making personal visits, 24/7.

Tropical Financial Credit Union in Miramar, launched a search Tuesday for a new “spokester” position. It’s the credit union’s attempt to market to the under-banked Millennial generation.

“This demographic is such an interesting group. They trust their peers much more so than they trust other forms of advertisement or traditional forms of media,” said Amy McGraw, vice president of marketing for Tropical Financial.

Like other credit unions nationwide, Tropical Financial is suffering from an aging client demographic, with an average age of — horrors — 48.

So to reach those aged 18 to 25, the credit union decided it needed someone who could relate.

“The best way we figure to help this younger group is to speak their own language and connect to them on their same level,” McGraw said, “and use the same tools and communication they use on a daily basis.”

The spokester job is the starting point of Tropical Financial’s “Young & Free Florida,” a web-based initiative that addresses the financial needs of young adults.

Want the job? Go to YoungFreeFlorida.com for details. “Applicants must bring their creativity, tech savvy and passion for helping others to a short, 60-second video demonstrating why they would be the ideal Young & Free Florida Spokester,” the credit union said. “They will also need to submit an entertaining blog post on a financial topic, completing their entry by 3 p.m. on May 7.”

The public will vote from May 8 to 17 to determine 10 finalists who will be invited for an in-person “meet up” event before the final decision is made by Tropical Financial.

The winning candidate must live in Miami-Dade, Broward or Palm Beach counties and be willing to work full time during the one-year term, the credit union said.

“This is our future,” McGraw said. “This is the next generation, and we want to make sure they are educated.”

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