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Posted on Wed, Nov. 09, 2011
last updated: August 17, 2012 03:58:43 PM
UNIVERSITY PARK — A stunned silence descended upon the hundreds of reporters, photographers and cameramen representing the national media as a Penn State official announced Joe Paternos press conference had been canceled Tuesday.
Paterno, along with Penn State President Graham Spanier, athletic director Tim Curley and vice president for finance Gary Schultz, have found themselves at the center a growing outcry of public scrutiny for their handling of a report of child sexual abuse allegedly committed by former assistant football coach Jerry Sandusky.
Paternos canceled press conference was the latest public relations gaffe committed by the university that has helped to fan the flames of the media firestorm, said Steve Manuel, a lecturer on crisis communications at Penn State and former public affairs officer for the office of the Secretary of Defense and Marine Corps spokesman.
I was surprised they were even going to hold the press conference in the first place, he said. Nobodys going to ask Joe what he thinks about Nebraska there wasnt a soul in the media who cares about that now.
Manuel contends that Penn States failure to control the story has spawned blanket coverage from cable networks and news websites, and has drawn reporters from as far away as Los Angeles and London. Penn State should be trying to get in front of the medias inquiries, Manuel said.
Youre asked a question and you can say, No comment, which you shouldnt say because No comment is a comment, he said. But if youre not talking and you have a dog in the fight and certainly Penn State has a large dog in this fight you need to be saying something. Silence is not golden in this case.
Pat Forde, a columnist for Yahoo Sports, stood amidst the horde of reporters scurrying after Jeff Nelson, the associate athletic director of communications who announced the cancellation of the press conference. He said Penn State would get ripped for shutting down and hiding.
I dont think dont think shutting this down right now is the right answer, he said. People need answers. People have got to have some answers from the responsible parties and the people who have been involved in this thing and to continue to have nothing, I think, speaks pretty poorly.
Many reporters, including Deb Erdley, a reporter with the Pittsburgh Tribune- Review, made their way into Paternoville, where encamped students braved interviews in front of notebooks and television cameras.
The whole world is watching Penn State, Erdley said, describing her newspapers interest in the story. If youve ever seen the cars on (Route) 22 and (Route) 322 on football Saturdays, you know that in Pittsburgh, this is a big deal.
Blaise DeLuca, a 19- year-old sophomore from Lancaster camping out in Paternoville, said the media is overreacting to the story.
Theyre putting this in a bad light, he said. Its sad what happened, but theyre trying to put too much blame on Joe (Paterno) to make it a bigger story.
Though DeLuca thought the media was focusing on the negative, Manuel said there were positives to this story, even if they were minute in comparison.
Right now, Im in middle of teaching a media relations class, and theyre learning from this, Manuel said.