Sacramento awaits the 'Wal-mart' of weed

Sacramento BeeFebruary 25, 2011 

The Wal-Mart of weed is coming to Sacramento.

At least that's the moniker embraced by weGrow, a cavernous hydroponics store enthusiastically marketing itself as a retail outlet for people cultivating marijuana for personal medicinal use.

The 10,000-square-foot weGrow store, which opens Saturday at 1537 Fulton Ave., is the first national franchise for a company that bills itself as a supply and training destination for legal pot growers.

The enterprise, started in Oakland last year as a warehouse store called iGrow, and doesn't sell any marijuana.

Yet the gardening emporium attracted national attention for its unbridled embrace of the marijuana culture. It featured an on-site doctor offering medical pot recommendations and sales staff eagerly pitching grow lights and nutrients while teaching people how to raise bountiful cannabis buds.

The Oakland location is being reorganized as a non-retail distribution hub for a network of retail hydroponics outlets. The Sacramento store – billed as "the first honest hydro store" – is to be followed by weGrow stores in Arizona, Colorado, New Jersey and Oregon in coming months.

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