Will flood of big money make a difference in election?

McClatchy NewspapersOctober 11, 2010 

WASHINGTON — Big money is changing how congressional races are being run this year, but it's not clear how much difference it'll make.

Independent groups, which often are run by hard-edged partisans who are hard to identify, are pumping hundreds of millions of dollars into political campaigns, and as a result candidates are devoting more time to attacking and responding to opponents and less time talking about issues. Some cash-strapped challengers — usually Republicans — suddenly have enough financial backing to compete against powerful incumbents.

Will it matter? Will it give one side a big advantage? Is our democracy being bought by big spenders?

"We're starting with a blank slate. We all have to step back and say all the old rules and expectations (about the influence of money) may not apply any more. We don't know what this will eventually mean," said Meredith McGehee, the policy director at the Campaign Legal Center, an independent group that studies money in politics.

The barrage of money was triggered by the Supreme Court's January ruling in Citizens United v. Federal Election Commission, a case that flung open the doors for corporate and union treasuries to spend freely to push their favorite candidates.

The Center for Public Integrity, a nonpartisan research group, estimates that independent groups will spend more than $500 million across the country this year to help candidates, with Republican-allied organizations likely to have at least a 3 to 2 spending edge. In 2006, the last nonpresidential federal election year, such groups spent about $300 million.

The court decision already has had an effect, as the spending deluge has helped often-obscure challengers gain recognition, pay for advertising and put manpower on the ground.

In the Nevada Senate race, for instance, independent groups had spent at least $4.2 million through early October to oppose Senate Majority Leader Harry Reid, a Democrat, and support his Republican rival, Sharron Angle, according to data from the Federal Election Commission and the Committee for Responsive Politics, an independent research group.

About $1 million came from American Crossroads, a Republican-allied group with ties to Karl Rove, former President George W. Bush's political guru, including $356,000 spent last week.

Other independent groups have spent about $1.2 million so far to boost Reid.

Despite the ad and money blitz, Reid and Angle have been in a virtual tie for weeks.

Angle was a little-known former state assemblywoman who got a boost in the June Republican primary from groups associated with the tea party movement.

Now the GOP nominee, she's benefitted from like-minded groups. Our Country Deserves Better, a conservative group, has run ads against Reid that feature Ronald Reagan calling Reid a "tax and spend liberal" in the 1980s. "Today, Reid is emblematic of all that's wrong in Washington," the ad says.

However, the Patriot Majority, allied with Democrats, has been firing back with its own ad blasting Angle's position on abortion and calling her "too dangerous to have real power over real people."

The money also is being used to help the ground game. Americans for New Leadership, a conservative group, hopes to spend $1 million to help defeat Reid, including a get out the vote effort.

So far, though, Eric Odom, a conservative activist, found so many people involved in Nevada grassroots activity that, he said, "We're running into each other."

No one knows how much the money will matter. Campaign 2010 is uncharted territory, and experts are watching money's influence on a variety of fronts:

- How much it boosts challengers. "It matters where candidates otherwise don't have the ability to be competitive," said David Wasserman, House of Representatives analyst for the independent Cook Political Report.

In Pennsylvania's 10th congressional district, Republican Tom Marino had raised $232,000 as of June 30, while incumbent Rep. Chris Carney, a Democrat, had raised $1.17 million. Marino, however, has been aided by about $800,000 in independent expenditures, according to Center for Responsive Politics data. Carney had a slim lead in the latest Lycoming College poll, released last week.

- How much it amplifies a message. Candidates never know what will resonate, but if the right ad runs over and over, and it sinks in, it can build momentum.

"A lot of times, if you ask voters what a candidate stands for, they won't know," said veteran TV consultant Kenn Venit. "But you get to a point where everybody knows who the candidate is," a repetitive ad can cement a lasting image.

- How much it makes incumbents seem like victims. 2010 is a bad year for incumbents, but if they're subjected to an ad barrage by outside interests — particularly those with close ties to Washington — they may be able to turn it in their favor.

In Arkansas, a coalition of liberals and unions tried to topple Sen. Blanche Lincoln, a two-term Democrat, in the primary. In the general election, conservative outside groups have spent nearly $2.7 million to defeat her.

Lincoln, who's been helped by about $725,000 from independent groups, is fighting back with an ad where she stands in a bucolic scene and says, "A few months ago, the Washington unions attacked me for being too conservative."

- Whether candidates can make money the issue. Democrats, led by President Barack Obama, are gleefully reminding voters that they're being outraised and outspent.

Democratic National Committee Chairman Tim Kaine likes to rail about "the efforts of special interests to subvert the American electoral process though massive undisclosed political donations and the concurrent efforts of Republican partisans to leverage those donations to their own advantage..."

Republicans counter that money from independent groups is simply the grassroots citizenry expressing itself. Because most unions strongly support Democrats, GOP spokesmen maintain, Democrats have an edge in manpower, if not money.

"We've always been at a disadvantage," said Republican Party spokesman Doug Heye. The GOP-friendly outside groups are "welcome — we're all working the same direction," he said.

- How much the money affects turnout.

"When there is no overriding issue, the tit for tat of attack ads depresses turnout," said Curtis Gans, the director of the Committee for the Study of the American Electorate, which studies voter turnout.

However, this year's politics are dominated by the aftershocks of the biggest recession in more than 70 years, and in years when there are big issues, turnout is usually up.

At this point, Gans said, it's hard to gauge yet whether the money will affect turnout. "I find it all very complex," he said.

Other experts do, too.

"Not spending the money can help you lose," said Michael Munger, a political science professor at Duke University, "but it's not true that lots of spending means you'll win."

ON THE WEB

Center for Public Integrity report

Center for Responsive Politics' independent spending chart

Citizens United v. FEC case

Americans for New Leadership

Congressional re-election rates

Cook Political Report Senate race ratings

Larry Sabato's Crystal Ball

Contribution limits

Committee for the Study of the American Electorate website

Lycoming College poll

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