• Posted on Thursday, January 28, 2010
  • Bookmark and Share
  • email
  • |
  • print
  • |
  • rss

tool name

close
tool goes here

Commentary: Tebow's Super Bowl ad illustrates silly importance we place on athletes

email this story print this story jump to comments

It's not that I want to dismiss Tim Tebow altogether in his off-the-field pursuits.

I'm actually quite envious. It takes more gumption to put your personal views on display for the world to analyze than it does to, say, scramble for 5 yards and take a big hit. (Although as Mr. Favre will tell you, that takes guts, too.)

And while we might live in a tolerant country in a tolerant time, when people's personal views and eccentricities are respected more than ever, when special education students compete on varsity and sports writers announce publicly that they are switching genders, there is another thing to consider. The spotlight is a lot brighter than it once was. The "commentary" comes from far more places.

The publicity, positive and negative, of Tebow appearing in a Super Bowl commercial has not scared CBS. The network will be showing the Tebow ad, which was paid for by the group Focus on the Family, and reportedly features Tebow's mother telling the story of how doctors advised her to have an abortion. She ignored them and gave birth to the baby who would win a Heisman.

Groups with views that oppose those of Focus on the Family are screaming that it's an obvious double-standard, since CBS has previously rejected advocacy advertisements. In these economic times, though, previous standards have been cashed in for a check that can be held without fireproof gloves.

And while I admire Tebow's gusto for his beliefs, it just feels misplaced. Not at the Super Bowl. In the arena of sports altogether.

Which is an odd stance itself, because athletes have long been heralded for their political stances, if not in their time, then eventually with time. Olympians with gloved fists in Mexico City. Muhammad Ali.

Michael Jordan and Tiger Woods have been chastised for going the other way, for not trying to make an impact beyond sports with their fame and power to influence.

This feels different, though. It doesn't feel like an issue and a moment that so transcends sports, that the silly importance we've put on athletes and celebrity would be held mute in the wake of it.

To read the complete column, visit www.fresnobee.com.

  • Bookmark and Share
  • email
  • |
  • print
  • |
  • rss

tool name

close
tool goes here
JOIN THE DISCUSSION

We welcome comments. To post one, you must sign in using either your McClatchyDC login or your login for Facebook, Twitter or Disqus. Just click the appropriate box below.

Please keep your comment civil, short and to the point. Obscene, profane, abusive and off topic comments will be deleted. Repeat offenders will be blocked. If you find a comment abusive or inappropriate, please flag it for the moderator by placing your cursor on the comment, then clicking the "flag" link that appears. Thanks for your participation.

Stay Connected

Sign up for email newsletters RSS
Follow us on your iPhone Follow us on your Android device
Follow us on Facebook Follow us on Twitter Follow us using Google Currents

FEATURED COLUMNIST

leonard pitts jr.

Miami Herald columnist Leonard Pitts Jr. won the Pulitzer Prize for commentary in 2004. He is the author of the Novel, Before I Forget. Read his latest commentary here.

COMMENTARY AROUND MCCLATCHY

FEATURED COLUMNIST

joe galloway

McClatchy's veteran war correspondent, Joseph L. Galloway, retired in January 2010 after half a century in the newspaper business. Read his farewell column, and an archive of his take-no-prisoners commentary. Here's one of his most-requested columns, "Fridays at the Pentagon."