• Posted on Monday, January 18, 2010
  • Bookmark and Share
  • email
  • |
  • print
  • |
  • rss

tool name

close
tool goes here

Ice cream sales bucks recession

email this story print this story jump to comments

You've had a rough year, America. Better have some ice cream.

Despite the recession, more people are indulging in the sweet treat than ever before. Experts say that's because it's a comfort food -- and boy, do we need comfort food.

Sales of ice cream and other frozen desserts went against the grain last year, rising 1.5% nationally to $25 billion, according to a report issued this month by New York-based market research firm Packaged Facts.

The report calls ice cream "recession-proof," because it's an "inexpensive indulgence." Sales have stayed steady through this recession and past downturns.

Hanford-based Superior Dairy says 2009 was one of its best years ever.

"There's been research done about how when times are bad, people start drinking more or smoking. [But] more than anything else, they want ice cream," said co-owner Susan Wing, whose grandfather started the business in 1929.

In fact, a national study last summer suggested a link between economic stress and eating habits.

Read the complete yummy story at fresnobee.com

  • Bookmark and Share
  • email
  • |
  • print
  • |
  • rss

tool name

close
tool goes here
JOIN THE DISCUSSION

We welcome comments. To post one, you must sign in using either your McClatchyDC login or your login for Facebook, Twitter or Disqus. Just click the appropriate box below.

Please keep your comment civil, short and to the point. Obscene, profane, abusive and off topic comments will be deleted. Repeat offenders will be blocked. If you find a comment abusive or inappropriate, please flag it for the moderator by placing your cursor on the comment, then clicking the "flag" link that appears. Thanks for your participation.

Stay Connected

Sign up for email newsletters RSS
Follow us on your iPhone Follow us on your Android device
Follow us on Facebook Follow us on Twitter Follow us using Google Currents