• Posted on Wednesday, November 19, 2008
  • Bookmark and Share
  • email
  • |
  • print
  • |
  • rss

tool name

close
tool goes here

Commentary: GOP shouldn't use fear as a strategy

email this story print this story jump to comments

They'll be back. Don't think for a minute that they won't.

These things run in cycles, and death in politics is about as permanent as death in Marvel Comics, which is to say, not very. Yes, Team Red had its butt kicked and its lunch money taken a few weeks back, yes Team Blue stands at the prow of the ship, arms wide, screaming "king of the world!," yes the GOP slinks off into the wilderness now amid grumbles of recrimination and remonstration.

They'll be back. Count on it.

Indeed, they are already plotting their return, pundits and polls debating the best way of regaining favor. Shall they be more like Reagan or less, less socially conservative or more? Shall they groom Sarah Palin or forget they ever heard the name?

Allow me to insert into the discussion one tiny hope. Namely, that the GOP will plot a path back to power that does not require stepping on scapegoats to get there.

Ever since Richard Nixon's infamous "Southern strategy" of 1968, Republicans have won power largely by convincing voters that strange and exotic others were to blame for all their ills. It's the feminists' fault, they said. Or the blacks. Or the Hispanics, the Muslims or the gays.

The names change, but the playbook remains the same, the appeal to fear unchanging: Your way of life is threatened by these people and only we, the GOP, can save you.

That was the message when Jesse Helms ran a TV ad showing a white man's hands crumpling a rejection letter for a job that had to be given "to a minority because of a racial quota," and when George H.W. Bush ran for office against a black career criminal named Willie Horton. It was the message during the debate over illegal immigration, and it was the message when Rep. Tom Tancredo advocated bombing Mecca and called Miami a Third World city. It was the message when President George W. Bush thought the Constitution needed amending because of the threat posed by gay people in love.

Indeed, "let us save you from them" has been arguably the GOP's most enduring message for four decades, a promise to people shaken by change that the party will repeal the '60s and reinstate the '50s. And never mind that this would mean returning women to the kitchen, Muslims to invisibility, gays to the closet and blacks to the back of the bus. Never mind that it was about as likely as returning toothpaste to the tube.

Consider the recent rallies around the country in response to the passage of anti-gay initiatives in Florida and several other states. Consider the defiant signs and the upraised voices in the face of setback and ask yourself if those look like people who are about to go meekly and complaisantly back to the shadows.

They do not. Even the archest of arch conservatives must realize this by now.

So the GOP broke its implicit promise, but maybe the more pertinent truth is that the promise was impossible to keep in the first place and maybe never intended to be kept, never anything more than a cynical manipulation of manufactured fears. But in an era of terror, dual wars and economic downturn, there is no need to manufacture.

That multicultural coalition celebrating Barack Obama's victory in a Chicago park two weeks ago underscores this and underscores, too, that hope will always, eventually, triumph over fear. As Christmas once came to Whoville regardless of the machinations of the Grinch, the future has come to America regardless of GOP promises to restore sepia yesterdays.

It is past time the party recognized this, that it chucked the old playbook and evolved a new strategy that asks people to vote for their hopes and not just against their fears.

I'd like to think Republicans will at least give it some thought. It's not like they have a whole lot else to do.

ABOUT THE WRITER

Leonard Pitts Jr., winner of the 2004 Pulitzer Prize for commentary, is a columnist for the Miami Herald, 1 Herald Plaza, Miami, Fla. 33132. Readers may write to him via e-mail at lpitts@miamiherald.com. He chats with readers every Wednesday from 1 p.m. to 2 p.m. EDT at Ask Leonard.

  • Bookmark and Share
  • email
  • |
  • print
  • |
  • rss

tool name

close
tool goes here
JOIN THE DISCUSSION

We welcome comments. To post one, you must sign in using either your McClatchyDC login or your login for Facebook, Twitter or Disqus. Just click the appropriate box below.

Please keep your comment civil, short and to the point. Obscene, profane, abusive and off topic comments will be deleted. Repeat offenders will be blocked. If you find a comment abusive or inappropriate, please flag it for the moderator by placing your cursor on the comment, then clicking the "flag" link that appears. Thanks for your participation.

Stay Connected

Sign up for email newsletters RSS
Follow us on your iPhone Follow us on your Android device
Follow us on Facebook Follow us on Twitter Follow us using Google Currents

FEATURED COLUMNIST

leonard pitts jr.

Miami Herald columnist Leonard Pitts Jr. won the Pulitzer Prize for commentary in 2004. He is the author of the Novel, Before I Forget. Read his latest commentary here.

COMMENTARY AROUND MCCLATCHY

FEATURED COLUMNIST

joe galloway

McClatchy's veteran war correspondent, Joseph L. Galloway, retired in January 2010 after half a century in the newspaper business. Read his farewell column, and an archive of his take-no-prisoners commentary. Here's one of his most-requested columns, "Fridays at the Pentagon."