In so many ways, Mark and Laura Hambrecht are exactly the kind of couple that eco-friendly marketers long to lure. Theyre young. Theyre smart. And like so many in their 20-something generation, theyre green.
Yet recently, a few days before Earth Day, the Kansas City couple stood at the center of a midtown market, surrounded by scads of new environmentally friendly products, from Liptons organic green tea to a biodegradable degreaser by Power X. The Hambrechts were buying none of it. "Its still all coming from the same companies that poison the environment, Mark Hambrecht said.
Thirty-eight years after U.S. Sen. Gaylord Nelson of Wisconsin kicked off the first Earth Day in the United States, the nations desire and effort to save Mother Earth has never been greater. Yet among some people it has also created an unintended backlash, what some term green fatigue.
Read the full story at KansasCity.com.